ABOUT SUPERWINE

As one of the most professional procurement fairs for the import and export of alcoholic beverages in China, Beijing International Wine & Spirits Exhibition (hereinafter referred to as SUPERWINE) has successfully been held dozens of times across the country. The cumulative exhibition area has exceeded hundreds of thousands of square meters, attracted thousands of excellent suppliers from over 40 countries and regions around the world bringing alcoholic products to participate, which has accumulated resources of hundreds of thousands of excellent suppliers and buyers at home and abroad. During its operation, SUPERWINE has respectively received strongly support and active participation from domestic and foreign competent authorities, IFSP, Comite Champagne(CVIC), COGNAC, Mexico Tequila Association, Hong Kong Wine Merchants' Chamber of Commerce as well as embassies and consulates from various countries and relevant industry organizations. Meanwhile, the fair has also attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia to participate in the forms of National pavilions. More and more international industry associations expect to leverage SUPERWINE as a display window and trading platform to introduce more high-quality wines and spirits to China, aiming to capture a larger market share and meet the huge consumer demand in China. To better establish a platform for domestic and foreign beverage companies to showcase and deepen cooperation, and explore marketing channels, Kunspire Enrichment Consulting Beijing Co., Ltd. together with relevant competent authorities and industry associations, plans to hold the "2026 Beijing International Wine and Spirits Exhibition" at the China International Exhibition Center in Beijing from November 8th to 10th, 2026. SUPERWINE will be an unmissable procurement event for imported wines and spirits in China...

Predict 2026

30000+Times
Professionals

15000
Area

2000+Exhibitors
Exhibitors

Exhibition Highlights

20 years of experience in exhibition industry

Golden Conference and Exhibition Group. specializes in organizing and holding international exhibitions and conferences. The company possesses long-term and close government cooperation, broad and stable client network, timely and accurate data collection, experienced and mature project planning and high-qualified and aggressive staff. Moreover, it has rich marketing experience, organization experience in large conferences and exhibitions, and numerous information of conferences and exhibitions. The firm adheres to “focus on exhibition, integrate the brand” spirit of enterprise, conforms to the industrial development and focuses on customer needs. It devotes to cultivating and developing the brand exhibitions by professional planning and promotion, strict operation management and excellent service spirit.

The most professional one-stop procurement platform for import wine industry

As one of the most professional procurement fairs in Chinese import wine industry, Super Wine has been successfully held tens of editions in Shanghai with an exhibition area of more than 200,000 sq m,which has accumulated hundreds of thousands of first-rank wine suppliers and professional buyers. The previous events have attracted thousands of first-rank wine suppliers and tens of thousands of professional wine buyers from more than 40 countries and regions around the world coming to exhibit thousands of wines and spirits. Moreover, the holding time of SUPERWINE is fixed in May every year. It is specially designed to meet the consumption demand of the two Chinese traditional festivals of the Dragon Boat Festival and the Mid-Autumn Festival. Golden Commercial, the organizer of the exhibition, aims to create an industry procurement event that cannot be missed in the field of imported wine and spirits in China.

More than 200,000 wine industry professionals in attendance

The total scale of the Shanghai International Wine and Spirits Exhibition has exceeded 200,000 square meters. Meanwhile, there are more than 5,000 exhibitors and over 200,000 professional visitors to attend the show. SUPERWINE have won the reputation with the excellent scale and quality in wine and spirits industry, and the number of exhibitors and visitors has increased year by year. The exhibition has become a procurement event that should not be missed in China's imported wines industry, mainly providing a green channel and cooperation platform to help overseas wine and spirits enterprises to enter Chinese market. Besides, it is a good opportunity for domestic and foreign wine and spirits industry enterprises to set up their brand images, as well as achieve the goal of expanding China's wine consumption market.

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